Executive and Career Coaching for CEOs, Founders, and Senior Leaders Ready to Lead Fearlessly
Become the most important leader in your life.
Your Career. Your Leadership. Your Legacy.
Hi, I’m Dr. Benjamin Ritter, founder of Live for Yourself Consulting:
You’re successful. Experienced. Respected. But you know you’re capable of more. More clarity in how you think and decide.
More confidence in who you are as a leader. More control of your direction, time, and energy. More impact, from the inside out. You don’t need generic leadership development. You’re ready to elevate how you lead yourself — and operate at the level you know you’re capable of. That’s the work we do here.
I help CEOs, founders, and senior leaders become the most important leader in their life — so they can lead themselves with clarity, confidence, and control, and ultimately become Fearless Leaders in their work and life. If you’re ready to lead yourself first — and lead others more powerfully because of it — you’re in the right place. Schedule a time to chat about how we can help.
About Live for Yourself (LFY) Consulting
LFY Consulting has offices in Chicago, IL and Austin, TX, and provides premium executive, leadership, and career coaching for CEOs, founders, and senior leaders. Our mission is simple: Help you become the most important leader in your life so you can live and lead fearlessly.
Whether you want to:
elevate your leadership in your current role
strengthen your identity and executive presence
operate with more clarity, confidence, and control
navigate a major career shift
secure your next leadership position
design a career and life that finally feel aligned
We are here to support your next evolution. Are you ready to elevate your leadership and lead fearlessly? Schedule a time to chat | Email us with general inquiries
Our Experience Spans Industry and Geography
Trusted by 500+ global senior leaders and C-suite executives from the world’s most respected organizations, including Amazon, Google, Mayo Clinic, and CDC. Recognized authority in executive leadership featured in Forbes, Fast Company, and industry-leading media.
Our leadership and career expertise has been featured on major outlets such as:
Every successful leader has a leadership coach in their corner. Who’s in yours?
If you’re a CEO, founder, or senior executive ready for private, high-touch support—LFY Consulting is the strategic partner in your corner to elevate your leadership to its peak. Start a conversation to find out more (interest calls and programs are limited based on capacity). Schedule a time to chat | Email us with general inquiries
More questions? We have answers:
Why now?
You’ve achieved a lot — the title, the responsibilities, the recognition. But if you're honest, you know you’re capable of more. Not because something is wrong, but because something inside you is underutilized.
You're:
restless, not stuck
ambitious, not confused
capable, but not fully expressed
performing, but not at your highest level
You don’t want another year of “almost.”
You want clarity about where you're going, confidence in how you show up, and control over your leadership and life.
Here’s the truth senior leaders already know: Nothing changes until you do. And no breakthrough happens by waiting.
There is no perfect time. Only a decision. The longer you stay in the gap between where you are and who you could be, the more it costs you — in energy, momentum, fulfillment, and yes, even income. If you’re ready to lead yourself first — with clarity, confidence, and control — this is the work.
Can you share who your ideal client is?
We partner with senior and executive leaders who are ready to lead with greater clarity, confidence, and impact, whether elevating their current role or creating what comes next. Our clients are elite leaders seeking clarity at pivotal career moments—executives facing new opportunities, founders building powerful teams, and visionaries redefining their personal and professional legacy.
They come to us to:
Strengthen executive leadership skills and presence to excel in complex, high-stakes roles.
Refine their leadership brand and amplify influence across teams, organizations, and industries.
Build high-performing teams and create cultures that attract and retain top talent.
Clarify their vision and align leadership goals with core values and organizational impact.
Navigate career inflection points—such as major transitions, pivots, or securing next-level executive positions—with strategic confidence.
Accelerate their trajectory to new senior leadership roles, board seats, or founder ventures.
Cultivate self-leadership that sustains fulfillment, resilience, and long-term success.
Whether they're seeking to elevate their leadership impact, rediscover their purpose, or create their next chapter, we provide the strategies and support to help them lead fearlessly. Are you ready to elevate your leadership? Schedule an introductory call
What is it like to work with a leadership coach that puts YOU first?
Our bespoke coaching process meets you where you are and moves you rapidly toward your most ambitious leadership and career goals. Sessions are confidential, strategic, and customized for the realities of senior leadership. Typically, it involves weekly, one-hour Zoom audio sessions focused on achieving a specific overarching goal. These sessions delve into current challenges, problem-solving, reframing limiting beliefs, and completing assignments designed to align with the program's ultimate purpose.
At Live for Yourself Consulting, our approach is grounded in the latest executive leadership research and an unwavering commitment to trust, discretion, and measurable outcomes. Every engagement is tailored, combining transformative coaching conversations with actionable, real-world assignments designed to accelerate meaningful growth.
Our philosophy is built on trust, integrity, transparency, and genuine partnership. Guided by these values, we empower senior leaders to master self-leadership, achieve ambitious goals, and realize long-lasting fulfillment aligned with what matters most to them.
How long does coaching take?
Our goal is to help you become the most important leader in your life — not keep you in coaching forever. Most leaders experience major breakthroughs in clarity, confidence, and control within 3–6 months. Many continue for deeper long-term leadership identity work. Others transition into a monthly support retainer. The goal isn’t dependency. The goal is self-leadership that lasts.
Why do I need coaching?
You don’t need coaching. But you want results you haven’t been able to create on your own — and no leader grows at the highest level without having someone in their corner. If what you’re doing isn’t creating clarity, confidence, or control — something needs to change.
Coaching accelerates what matters:
your career trajectory
your leadership capacity
your confidence
your clarity
your decisions
your internal alignment
You can keep waiting for the “right time,” or you can take ownership of your next level now.
How much does coaching cost?
Coaching programs are personalized and vary based on length and level of support. Premium coaching engagements are intentionally limited to ensure high-touch, individualized partnership.
Can I pay in installments?
Yes. Clients who pay for their own coaching can pay in one or multiple installments depending on the program. A full or installment payment is due prior to the first session. Subsequent installment payments are made at specified sessions. Lump sum discounts are available to those that pay in one installment for longer term programs.
How do I get started?
Schedule a brief conversation to see if working together is the right fit by clicking here.
Who’s Dr. Benjamin Ritter, and what makes him credible?
Dr. Benjamin Ritter is the founder of Live for Yourself Consulting and author of the award-winning, Amazon best-selling book Becoming Fearless. He is an executive and career coach, Senior Talent Management Consultant, and host of two podcasts — The Executive and Live Fearlessly.
Ben has coached 500+ leaders at the senior and executive levels across industries and geographies, including leaders within Amazon, CDC, Google, DoorDash, Mayo Clinic, Northwestern, Yelp, Pinterest, and more.
His mission is simple: Help leaders become the most important leader in their own life, so they can lead fearlessly and create careers and lives they love.