Executive and Career Coaching for CEOs, Founders, and Senior Leaders
Lead your career and leadership with purpose — and stop carrying everything alone
Hi, I’m Dr. Benjamin Ritter, founder of Live for Yourself Consulting:
You’re successful. Experienced. Respected. You’re also the one people look to when it really matters. But you know you’re capable of more. More clarity in how you think and decide when the stakes are real. More confidence in who you are as a leader. More control of your direction, time, and energy, instead of reacting to everything around you. More impact, from the inside out — without having to perform a version of leadership that doesn’t feel like you.
You don’t need generic leadership development. You need a confidential, space to elevate how you lead yourself. That’s the work we do here. I help CEOs, founders, and senior leaders who carry real responsibility become the most important leader in their own life, and ultimately become Fearless Leaders in their work and life. If you’re ready to lead yourself first — and lead others more powerfully because of it — you’re in the right place. Schedule a time to chat about how we can help.
About Live for Yourself (LFY) Consulting
Live for Yourself (LFY) Consulting provides premium executive, leadership, and career coaching for CEOs, founders, and senior leaders who carry real responsibility — people, money, legacy, and consequence. With offices in Chicago, IL and Austin, TX, we work with high‑achieving leaders across industries who want to lead with clarity, confidence, and control in high‑stakes environments, not just on paper.
Our mission is simple: Help you become the most important leader in your life so you can live and lead fearlessly. Your decisions, career, and leadership should reflect who you are — not just external pressure, performance, or expectation.
Who This Work Is For
LFY Consulting is designed for leaders who think long‑term and take responsibility for how they lead, work, and live.
This work is a strong fit for:
CEOs, founders, and senior executives who make high‑stakes decisions alone
High‑achieving leaders focused on sustained growth, not short‑term fixes
People who value both reflection and execution
Leaders who want greater control over their direction, leadership, and environment
This work is not designed for:
Quick motivation or surface‑level tactics
Leaders looking to be told what to do
Short‑term optimization without deeper ownership
Common Signals You May Be a Fit
Many leaders engage with LFY Consulting when they notice one or more of the following:
You know what you should do, but avoid certain decisions or conversations
Confidence is present, but tied to performance or outcomes
Your leadership style no longer feels fully authentic
Career success hasn’t translated into the sense of control you expected
You want to be intentional about who you are becoming — not reactive
You’re tired of carrying the emotional and cognitive load of leadership alone
These aren’t problems to fix. They’re signals that self‑leadership needs to evolve.
How Leaders Work With Us
Leaders partner with LFY Consulting to:
Elevate how they lead in their current role, under real pressure
Strengthen leadership identity and executive presence
Operate with greater clarity, confidence, and control day‑to‑day
Navigate major career decisions or transitions without blowing up what matters
Secure senior leadership roles aligned with their values, including through structured, results‑driven placement programs
Design careers and lives that are intentional, sustainable, and genuinely their own
Career outcomes often follow — but the focus is building self‑leadership that lasts.
Next Step
If you’re ready to be more intentional about how you lead, the decisions you make, and the direction you’re building toward, we’re here to support that next evolution. Are you ready to elevate your leadership, career, and lead fearlessly? Request a confidential conversation | Email us with general inquiries
Our Experience Spans Industry and Geography
Trusted by 500+ global senior leaders and C-suite executives from the world’s most respected organizations, including Amazon, Google, Mayo Clinic, and CDC. Recognized authority in executive leadership featured in Forbes, Fast Company, and industry-leading media.
Our leadership and career expertise has been featured on major outlets such as:
Every successful leader has a leadership coach in their corner. Who’s in yours?
If you’re a CEO, founder, or senior executive who carries real responsibility—and you’re ready for private, high‑touch support—LFY Consulting is the strategic partner in your corner to help you think more clearly, decide with confidence, and lead from self‑trust at the highest level. Request a confidential conversation | Email us with general inquiries
More questions? We have answers:
Why work with a leadership coach?
You do not need a coach to be successful. You are already operating at a level that proves you can deliver results and carry real responsibility.
Coaching becomes valuable when you want a structured, confidential space to:
See your patterns and blind spots more clearly
Test decisions and strategies against your values and long‑term vision
Refine how you lead yourself, your time, and your relationships under pressure
The work accelerates what already matters to you: the quality of your decisions, the clarity of your direction, the strength of your presence, and the alignment between your role, your values, and the legacy you’re building.
Who is your ideal client?
We partner with CEOs, founders, and senior leaders who want to lead with greater clarity, confidence, and impact—whether elevating their current role or creating what comes next.
They come to coaching when they are:
Navigating high‑stakes roles, new responsibilities, or complex stakeholder environments
Clarifying what they want their leadership and legacy to stand for
Aligning their career and life with their values and long‑term vision
Committing to deep, long‑term self‑leadership rather than quick fixes
Ready to pursue or secure a new senior role through a structured, results‑driven career transition or New Job Guarantee program
What is it like to work together?
Engagements are bespoke and designed around the realities of senior leadership. Sessions are confidential, strategic, and focused on the issues that matter most to you.
Typically, this looks like weekly one‑hour audio sessions over Zoom, centered on a clear overarching goal. Together, we address current challenges, decision points, and patterns, and you apply the work between sessions through targeted, real‑world actions aligned with your objectives.
The approach is grounded in executive leadership research and built on trust, discretion, and measurable progress. Every engagement combines deep, reflective conversations with practical assignments that translate directly into your day‑to‑day leadership and career decisions.
How long does coaching take?
The goal is to help you become the most important leader in your life—not to keep you in coaching indefinitely. Most leaders experience significant shifts in clarity, confidence, and control within the first 3–6 months. Many choose to deepen the work through our year‑long executive coaching programs, especially when navigating major transitions, new roles, or large‑scale responsibility. Others move into a lower‑intensity, monthly support retainer. The focus is durable self‑leadership, not dependency.
How much does coaching cost?
Coaching programs are customized and vary based on length, scope, and level of support. Engagements are premium by design and intentionally limited to ensure a high‑touch, individualized partnership. Specific fees are discussed transparently during our initial conversation so you can make a clear, informed decision that fits your goals and constraints.
Can I pay in installments?
Yes. Clients who pay for their own coaching can pay in one or multiple installments, depending on the program. A full or installment payment is due prior to the first session, with subsequent payments made at agreed‑upon points in the engagement. Lump‑sum options are available for longer‑term programs.
How do I get started?
The best next step is a brief, confidential conversation to determine mutual fit. You can request a confidential conversation using the link on this page.
We will discuss where you are, what you are exploring, and whether this work—and the specific package (executive coaching, leadership performance, or career transition support)—is the right partnership for you.
Who is Dr. Benjamin Ritter, and what makes him credible?
Dr. Benjamin Ritter is the founder of Live for Yourself Consulting and author of the award‑winning, Amazon best‑selling book Becoming Fearless. He is an executive and career coach, senior talent management consultant, and host of two leadership‑focused podcasts.
He has coached hundreds of senior and executive leaders across industries and geographies, including leaders at organizations such as Amazon, the CDC, Google, DoorDash, Mayo Clinic, Northwestern, Yelp, and Pinterest. His mission is straightforward: help leaders become the most important leader in their own life, so they can lead fearlessly and create careers and lives aligned with what matters most.