Live for Yourself (LFY) Consulting
Executive leadership and career coaching for CEOs, founders, and next-generation family business leaders. Dr. Benjamin Ritter, EdD, ICF PCC. Live for Yourself Consulting. Austin, TX.

Executive Leadership & Career Coach | Dr. Benjamin Ritter

Dr. Benjamin Ritter is an ICF PCC executive leadership coach for CEOs, founders, and next-gen family business leaders. 500+ leaders coached. Austin, TX. Book a call.

Live for Yourself

Become the leader your career and life needs

 
 

Self-leadership is the work underneath every role. The discipline of leading without being driven by fear of judgment, fear of failure, or fear of how you'll be perceived. It's how senior leaders make cleaner decisions, hold the line under pressure, and build careers that actually fit who they are.

Dr. Benjamin Ritter shares his media and content here. ICF PCC executive coach. 500+ senior leaders coached at Amazon, Google, DoorDash, Mayo Clinic, the CDC, Pinterest, Coursera, and Northwestern. Author of Becoming Fearless. Keynote speaker on The Uncrowned CEO. He works with CEOs, founders, next-generation family business leaders, and PE/VC-backed executives stepping into bigger roles.

Here's how to use this place. The articles are the thinking behind the work. The podcasts are the conversations behind the careers. Becoming Fearless is the framework and philosophy. The newsletter keeps you close to what's being published.

If you want the work applied to your specific situation, that's what coaching is for.

Articles - The Writing

What I've been writing about:

Leadership Articles by Dr. Benjamin Ritter | LFY
Why Most Founders Never Actually Become CEOs
Why Most Founders Never Actually Become CEOs

You built something real. You did it by outworking everyone, by knowing every part of the business better than anyone else, by being the person who could fix whatever broke.

That's not a problem. That's how you got here. But here is where a lot of founders get stuck -- not because the business isn't growing, but because they are. And growing into a CEO means giving up the identity that made you a great founder.

Read more →
3 Mistakes Second-Generation CEOs Make in Their First 90 Days
3 Mistakes Second-Generation CEOs Make in Their First 90 Days

You inherited the seat. You did not inherit the room.

The title transferred. The authority did not. The people who watched you grow up are now reporting to you. The people your parent built loyalty with over thirty years are deciding, quietly, whether you've earned the same.

You have ninety days before the pattern sets. Not a hundred days. Ninety. After that, the story your team tells about you calcifies, and changing it costs ten times more than setting it right the first time.

I've coached enough second and third generation CEOs to know the mistakes are predictable. Almost identical, regardless of industry. Manufacturing, hospitality, agriculture, professional services. Same three traps.

Read more →
Austin Executive Coach for Founders and CEOs: Your Biggest Leadership Problem Isn't Your Team
Austin Executive Coach for Founders and CEOs: Your Biggest Leadership Problem Isn't Your Team

Your biggest leadership problem isn't your team.

It isn't your co-founder, your board, your investors, or the market. It isn't the hire you need to make or the one you need to fire. It isn't your calendar. It isn't burnout.

It's the thing you won't say out loud.

The sentence you've been rehearsing in your head for months. The one you keep swallowing. The doubt. The resentment. The version of the truth you won't name because naming it would mean doing something about it.

That's the real leadership problem. And it's the one no strategy deck will solve.

Read more →
Becoming Fearless: 65 Strategies to Journey from Self-Doubt to Self-Mastery

The Book - Becoming Fearless

“Becoming Fearless: 65 Strategies to Journey from Self-Doubt to Self-Mastery,” is a book about creating a life where you have no limits. What if you could go to bed every night without worrying about tomorrow? If you could live without fear, every path would be open to you. This book will empower you to face your fears head-on, to identify and challenge the thoughts, feelings, and beliefs that tell you to be afraid of the unknown.

Amazon best-seller · 4.6 stars · 100+ ratings.

Get the book on Amazon →

The App - Becoming

The self-leadership companion to the book. Not affirmations. Not productivity hacks. A system for becoming the person you want to be, one honest moment at a time. Download Becoming →

Podcasts - Two paths

The Executive Podcast.

You got the seat. Now make it yours. The Executive Podcast brings you inside real conversations with CEOs, founders, and next-gen leaders navigating the pressure, decisions, and responsibility that come with leading at the top. Hosted by Dr. Benjamin Ritter — executive coach and author of Becoming Fearless — this show is for leaders who don’t need more frameworks, but a clearer way to think, decide, and lead when the stakes are real. [Listen →] [iTunes →] [Spotify →]

 

The Live Fearlessly Podcast.

Focused on highlighting the stories of intrapreneurs and entrepreneurs that are truly living for themselves. Our mission is to inspire others to do the same, at work and in life. [Listen →] [iTunes →] [Spotify →]

Dr. Benjamin Ritter, PCC

About - Dr. Benjamin Ritter

"I coach senior leaders carrying weight no one outside the room sees. The work isn't just tactics. It's becoming the leader the seat actually requires."

Dr. Benjamin Ritter is an executive coach to CEOs and founders, next-generation family business leaders, and PE/VC-backed operators. He holds a doctorate in organizational leadership from Pepperdine, an MBA, an MPH, and the ICF PCC credential.

Over 500+ executives coached.

Author of Becoming Fearless, an Amazon best-seller.

Featured in numerous media publications such as, CBS, ABC, NBC, Forbes and Fast Company.

Host of the Live Fearlessly and The Executive podcasts.

Full bio →

Fearless Executive Leadership Coaching at LFY →

 

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