LFY Consulting, offers international coaching and consulting services for achievement oriented business professionals that are in a managerial or directorial level position, that have thought about leaving their job or starting their own business due to feeling stuck and unfulfilled.
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The Executive hosted by Dr. Benjamin Ritter

What does it mean to be a leader? The Executive highlights the career journeys, struggles, successes, and day to day experiences of leaders.

Your host Dr. Benjamin Ritter brings over 12 years of experience as a leadership and career coach, L&D consultant, healthcare executive, and international speaker focused on guiding others in finding, creating, and sustaining a career they love. Find out more at liveforyourselfconsulting.com

Believe You Have the Potential to Do Anything, with Rodney Northern

Rodney Northern is a Managing Partner at the Nucleus Group, CTO at the Behavioral Science Lab, and faculty member at the University of Texas, McCombs School of Business where he lectures and coaches in the curriculum of Innovation & Entrepreneurship.

He has been a corporate executive for over two decades specializing in brand marketing, business/product innovation and human centered design for many of today’s leading CPG organizations.

Through his innovative business approach, market insights and organizational leadership he has led to the development of over $15 billion in sustainable retail sales and services that continue to grow today. As a consultant, he has partnered to helped clients in over 50 different industries including but not limited to; mass market retailers, telecommunications, fast food, automotive, education, the airline industry, banking, adult beverages, consumer packaged goods, retail, cosmetics, nonprofits, health care, wellness beverages and many others. He has also led turnaround work for both profit and not for profit businesses.

In this conversation, Rodney and I discuss the critical importance of leading like an entrepreneur, being authentic and creating an environment for others to be authentic, believing that it will work out, and trusting yourself when making career decisions.


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Interested in coaching services, check out Live for Yourself Consulting and Dr. Benjamin Ritter.

Benjamin Ritter